Beauty Brands

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Beauty Brands

SNIDEL BEAUTY is a cosmetics brand launched in spring 2021. It was born from the fashion brand “Snidel” created by Mash Style Lab. With “clean beauty” as its keyword, SNIDEL BEAUTY reinterprets Snidel’s signature “street formal” DNA, delivering a fashionable vibe through carefully crafted formulations using natural ingredients like argan oil, jojoba seed oil, and pomegranate flower extract.

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Celvoke is an exclusive make-up and skin care brand of the Mash Group and is also a premium sister brand of F organics (another exclusive brand). The first pop-up store of Celvoke was launched in Shinjuku Isetan department store in Tokyo in 2016. It currently has retail points in Tokyo, Osaka, Nagoya and Fukuoka, and is now available in Hong Kong Cosme Kitchen. The name of “Celvoke” comes from the combination of the word “cell” and “voke (voice)”, which means to wake up the power of cell.

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to/one is an exclusive natural and organic make-up Japanese brand at Cosme Kitchen. to/one is readable as “tone” and “to one” which represent to boost distinctive colors and tones into every girl’s individuality and the most beautiful presence. Prickly pear seed oil in Moroccan Desert penetrates and moistures through the deepest layer of skin to soft, shine and resilient. The richly formulated flower essences (such as French lavender, rose, cherry and edelweiss etc.) enriches the colors of the femininity and sexuality as well as the pleasant mood with its floral fragrance.

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F Organics is an exclusive organic skin-, body- and hair-care brand of the Mash Group. The brand slogan of “Organic is Sexy” aims to bring a touch of elegance to the organic beauty market in Japan. Cotton thistle, damask rose, pomegranate, and frankincense oil are the 4 main natural components to apply on all F Organics’ products. With the help of latest botanical technology, F Organics focuses anti-ageing and hormonal balance and ultimately reaches healthier, brighter, firmer and silkiness skin.

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